Project Goal: To create a video that would capture excitement and pride of the 2014 Big Latch On event.

Company: Balanced Breastfeeding by Katie Madden RN, BSN, International Board Certified Lactation Consultant (IBCLC) believes, “It isn’t about me getting a baby to latch onto the breast, it is about empowering a mother to take control of her own breastfeeding journey and it is about how her breastfeeding experience will impact her life long-term.”

CANCAN’s Participation: 

  • We have developed many breastfeeding training videos for BalancedBreastfeeding.com.
  • Discussed with Katie the goals and coverage for the live event.
  • Filmed the event with two-camera coverage.
  • Edited the piece for inclusion on Katie’s blog and social media platforms.