Project Goal: To create a fun film demonstrating the new custom blend cheese line at Bova Foods. This is a promotional film to distribute to pizzerias and Italian restaurants, encouraging Bova Foods clients to buy the Maria Mia cheese line.
Organization: By custom shredding every order, Bova can replicate the exact cheese blend and cut fineness or coarseness that individual customers prefer for their pizzeria. Bova can do this with incredible consistency that can’t be matched. With the Maria Mia line, Bova made a substantial investment in a state-of-the-art, in-line cheese shredder and bagging technology to create incredibly convenient pouches that preserve freshness and can be filled with custom cheese blends as unique as the pizza makers they serve. Exceptional measuring precision and shredding produces repeatable results and taste consistency for the customer. If their customers prefers traditional style fresh mozzarella, Maria Mia delivers 1/3 oz. ciliegini, 1.5 oz. bocconcini, 4 oz. ovoline, and standard one pound balls.
- Filmed for one day at the Bova warehouse and test kitchen.
- Edited the piece in a fun, eye-catching manner.