Project Goal: CANCAN produced a series of commercials for Grand View Health to assist in re-branding their organization. Grand View Hospital had long been perceived as “just a community hospital.” Under the leadership of Timmons & Company advertising agency, the GVH marketing team’s campaign mission was to unveil a new name, “Grand View Health” and in doing so set out to communicate that “We Are” much more than a hospital—they have a multitude of access points, advanced technology, highly skilled staff and are proud to be serving their community.

Organization: Grand View Health

CANCAN’s Participation: 

  • Wrote scripts based on Timmons & Company’s “We are Grand View Health” concept.
  • Managed a crew of ten including camera, electric, sound, and hair and make-up.
  • Cast over 100 extras to appear in the commercial alongside hospital employees.
  • Filmed for a total of 10 days in December 2014 and January 2015.
  • Directed 29 speaking roles that included hospital administration, doctors, surgeons, nurses, staff and volunteers.
  • Directed over 75 hospital employees as supporting cast members.
  • Produced and edited the commercials for broadcast.
  • Produced six, 30 second commercials in the key areas of Orthopedics, Surgery, Cancer, Image, Women’s Health and Cardiac
  • Produced six, 15 second commercials for the key areas to be broadcast on Pandora and web portals.